The internet has changed our way of consuming. Not only the act of purchasing the desired articles, but also the way we discover the articles we are going to purchase. Recommendation software in combination with online-communities guide us on our search for new interesting books, artists or movies. A fascinating article in the Time-magazine claims that the discoveries we make by using such engines are only “more of the same”: we just find stuff that is very similar to the things we already know. Unexpected and suprising discoveries that expand the boundaries of our musiccollection or bookshelf are not likely anymore. For these discoveries we still need real bookstores or musicstores or moviestores. Places where we can dig into a box of Funk CDs although we were originally looking for the latest release of a TripHop group. Places where we decide to buy a CD or a book just because we love the coverdesign or because of the recommendation of a devoted salesman. Places where we can really feel like explorers again….
(Copyright by Michael Schilliger, 2010)