The Allmighty

By: miktator

Jan 07 2010

Tags: , , , , , , , , ,

Category: Africa

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Aperture:f/7.6
Focal Length:12.7mm
ISO:400
Shutter:1/1400 sec
Camera:E5700

Even though Google might be the most valuable brand nowadays, Coca Cola still remains the mightiest company to me. Throughout my entire journey through Africa I could not detect a single sign of Google’s existence, but there were plenty of reminders that Coca Cola is everywhere. In fact, I started wondering whether the company was owning the entire continent. Even in the smallest village, where there was no bottle of water available, you could get a more or less fresh bottle of Coke.

And then there are these nice coloured lorries they use. Russian manufacturing, used gratefully by the American company. What else could globalization mean?

(Copyright by Michael Schilliger, 2009)

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